Strategy5 min read
Signs your site genuinely needs a rebuild (and when it does not)
Rebuilds are sold far more often than they are needed. Here are the honest signals that a rebuild is the right call — and the ones that are not.
Read article
Blog
Notes from the work
Practical perspectives on website performance, platforms, and care, written from real engagements, not theory.
Care4 min
The care plan question: is ongoing maintenance worth it?
A care plan is not a subscription for the sake of it. It is the difference between small, cheap fixes and big, expensive emergencies. Here is how to decide if one makes sense for your site.
WordPress6 min
WordPress vs Shopify: which support do you actually need?
Both platforms are common, but they break in very different ways. Here is how to tell which kind of support your site needs before you pay for the wrong thing.
Performance5 min
Why website speed still matters (and what to do about it)
Core Web Vitals are not a vanity metric. Slow pages quietly cost you traffic, conversions, and search ranking. Here is how we approach performance fixes that actually stick.