Setup, care, and support
Optimatic helps Australian businesses set up, improve and maintain dependable digital platforms. We use proven foundations rather than selling every client an unnecessary bespoke design project.
- WordPress
- Shopify
- Modern static
- Website setup
- Website care
- Fix, upgrade & support
- Performance
- Technical SEO
Three offers, one standard
Website Setup
For businesses that need a new website without an expensive custom design process. We select the right proven platform, then configure it around your brand, content and practical requirements.
What is included
- Platform selection and recommendations
- WordPress, Shopify or static website setup
- Theme and component selection
- Brand and content implementation
- Page structure and navigation
- Forms and essential integrations
- Ecommerce configuration
- Performance and accessibility preparation
- Technical SEO foundations
- Testing, launch and handover
Website Care
Ongoing support for businesses that want someone dependable looking after their website. Available for suitable existing websites as well as platforms launched by Optimatic.
What is included
- Software, plugin and platform updates
- Backups and recovery preparation
- Security checks
- Uptime monitoring
- Performance oversight
- Minor fixes and maintenance
- Technical support
- Content and configuration assistance
- Recommendations when problems or opportunities emerge
Fix, Upgrade and Support
Practical help for businesses that already have a website but are experiencing problems or need improvements. No need for a complete rebuild just because something is not working.
What is included
- Troubleshooting broken websites
- Repairing faulty pages or functionality
- Improving website speed
- Hosting migrations
- Website and platform migrations
- Accessibility improvements
- Technical SEO
- Content and navigation restructuring
- Platform and plugin upgrades
- Replacing unstable or outdated sections
- General scoped technical support
Proven foundations, not vanity tech
We work with platforms that are reliable, well-supported, and built to be maintained over the long term.
WordPress
Lightweight, maintainable business websites using native tools like Gutenberg and ACF, rather than unnecessarily heavy page builders.
- Setup & configuration
- Gutenberg & ACF
- Speed & security
- Ongoing care
Shopify
Ecommerce setup, theme configuration, products, collections, payments, integrations and ongoing store support.
- Ecommerce setup
- Theme configuration
- Payments & shipping
- Store support
Modern static
Fast, secure and low-maintenance websites for businesses with suitable content and operational requirements.
- Fast by default
- Low maintenance
- Secure by design
- No build bloat
Existing websites
Support may also be available for other platforms after reviewing their current condition and setup.
- Health review first
- Fixes over rebuilds
- Hosting migrations
- Support plans
Available independently or as part of a larger project
These can be sold on their own or included within a setup or improvement engagement.
Repeatable products
We are turning our best foundations into repeatable products. These are still in development and will be available when they are ready.
Remote-first, communication-tight
Remote delivery works at scale when communication is async by default and meetings are minimal.
- Clear scope
- Straightforward estimate
- Written updates
- No rebuild sales pitch
- Built to be maintained
- Remote delivery Australia wide